Video content is considered one of the most effective ways to build your brand and reach the target audience. In fact, more than 87 percent of businesses are using video as their main marketing tool, according to Wyzowl. And this number has only gone up with the economic changes caused due to the CoronaVirus pandemic.
There is no doubt that video marketing is one of the newest additions to promote your business but still, you may have your doubts about whether it is worth considering or not? Well, don’t worry because down below we have discussed some of the best reasons why you need quality video content for online business.
Reasons Why You need to use Video Content
Video content increases the conversion rate
Video content can make you a lot of money; just by adding a product video on your brand website page, you can increase the conversion rate by 80 Percent. Not just only this, videos can lead directly to sales. In fact, several studies suggest more than 74 percent of the users who have watched a video about a product or service have bought that same product.
The reason for the importance of video content is that it gives the customers a quick review of how they can benefit from the product, which makes the purchase decision easier. This, as a result, boosts the conversion rate of your sales.
Video content boosts website traffic
Website video content entices the users to spend more time on the site and also share that content with other people, which as a result increases the website traffic.
A normal customer spends around 8 seconds on a brand website and in that period a brand has to capture the visitors’ attention. If the attention is not caught during that time frame, the brand will lose its customer.
So, try to take a step back from the written information and try using video marketing because this way visitors get all the information they need about your business and products.
Video content improves SEO rankings
As we know, video content allows the visitor to spend more time on the site and longer exposure builds trust. Besides trust, long exposure of the visitors also signals to the search engine that your website has good content. According to Moovly- a marketing agency, if your site has embedded videos on it, you are 53 times more likely to show up on the Google first page.
The reason for this is because Google now owns Youtube and there has been a significant effect of videos on your SEO ratings. So, make sure your videos are optimized for SEO; you can optimize the videos by writing interesting titles, descriptions, and adding backlinks to the website’s product and services.
According to multiple reports, more than 60 percent of the social media marketers used video content in the year 2015. The reason for this is because people on social media tend to share the video content with their friends more often. If we talk numbers, 76 Percent of the users say they would share videos of the brand with their friends and family only if it had an entertaining factor in it.
Now, if you want to create high-quality video content for your brand, then make sure to add some entertaining factor to it to increase social media shares.
Best Video Content Marketing Ideas
Here are some best video content marketing ideas that you can use to take your marketing game to the next level.
Optimizing the content for conversions
To make the most out of your video content, you need to focus on optimizing your content for more conversions. Here are some things you can do to optimize your content:
Add a CTA
Savvy online marketers know the importance of adding a CTA (Call to Action). The best way to add a CTA is to include a direct message from the video’s speakers or inserting a link at the end of the video to your website page, share buttons, and more.
Everything depends upon your objective, whether you just want leads, sales, or any dialogue, make sure your CTAs are easy to engage with your video content.
Offers incentives to boost video engagement
You can also boost your engagement by offering the audience some type of incentive or reward for a specific task or an action, for instance, you could ask the viewers to subscribe to their channel and as a reward, you can give them a free discount or anything.
Some of the best incentives include:
- Free coupons
- Special Discount and more
For example, Softorino provides a 10 Percent discount coupon for the entire store to its users if they subscribe to the website to get more updates. The discount applies to the products including WALTR PRO (helps transfer videos to iPhone), SYC 2 (Softorino Youtube Convert), and more.
Say Thank You at the end of the video
To increase the conversions, you have to show your sincere emotions about the customer memories in the video content. This is done to get new customers and to increase the retention rate in the long run.
Besides saying Thank You, you can also encourage them to like, comment, and share videos. It is because, with more likes, shares, and comments, your video will have more engagement, which will probably lead up to more sales or leads.
Video content is becoming a popular way for marketers to reach people, and it is easier now for the business to share high-quality video content with others. If you don’t already have video in your content strategy, then you may need to experiment with it on your page.
In this guide, we have presented to you some reasons why you need to have video content as part of your marketing strategy and the best video content marketing ideas to get more conversions. We are hopeful that you understand the ideas and will use them in your marketing strategy.