The Top Benefits of an app for businesses in 2023
Believing that mobile apps are only meant for big brands is a wrong assumption. As of late, more small to medium-sized businesses have been developing mobile apps for their brands as well. The reason for this is the boom in mobile phone usage over recent years. As of 2021, there are 6.4 billion smartphone users in the world. That’s a pretty hefty chunk of our 7.7 billion human population!
On top of that, 46% of adults in the US spend around 6 hours each day on their mobile phones. That’s a lot of time that could effectively be used to benefit a business using a mobile app. However, it should be noted that simply creating an app is not enough for it to be successful. You need a comprehensive mobile strategy to gain the full advantages of mobile apps.
The world is following an increasingly mobile-first trend. As such, now is the best time to jump on the mobile bandwagon to improve your business’s reach. Let’s look a little further into why a mobile app is beneficial for your business.
Advantages of mobile apps for business
1. Improved brand awareness
Think of it this way. People are very active on their phones for most of the day. The different applications on their phone are only a few finger swipes away. This makes a mobile app one of the best ways to improve visibility and grab attention. With a mobile app, you will be able to:
- Inform them of offers or new products via a push notification
- Update all brand information on the mobile app
- Send out brand announcements via a message or notification
Without having to visit a website or social page, a user can find out all the information they need by just visiting the app.
2. Build customer loyalty
Getting new customers is not as difficult as retaining them. Typically, you would need to have a loyalty program and always check in with the customer to retain them. One of the benefits of mobile apps is that you can have a constant connection with each customer. A loyalty program can be in-built onto the app to simplify that process. Customers will find it much easier to deal with a mobile app than doing it the manual way. Also, repetitive push notifications and reminders will keep them updated and informed.
3. Improve customer engagement
As a customer, we would love to be able to message a brand whenever we want and get a reply back fast. It can be frustrating having to wait days to get a response from a brand about a problem or question. With a mobile app, you can build a messaging feature directly into the application. Customers would love this feature and would be less likely to move to a competitor.
Also, think about how you will simplify the reservations or pick-up process for a customer. Being able to place a restaurant reservation or grocery order from their phones will make it much easier than calling in. They will remember this and remember your brand.
4. Gain customer insights
In a world driven by analytics, data is vitally important for any business. The data you can gain from a mobile app will help to improve your business functions. Trying to gather customer data manually is a time-consuming and lengthy process. One of the advantages of mobile apps is that this data can be gathered automatically. Some insights you can get include:
- Customer feedback
- What products they are interested in
- Search patterns
- Seasonal trends
5. A competitive advantage
By being one of the first few to build a mobile app in your industry/area, you can gain a massive advantage. There are still many businesses that believe a mobile app is unnecessary in their strategy. By creating a mobile app, you can strengthen your brand position for the future. In a world where competition is fierce, any advantage you can create is an opportunity.
There are many advantages of mobile apps and you are missing out if you don’t have one already. However, you should ensure that you take the proper steps when building the mobile app, else it will likely fail. You need to select your mobile platform and then hire either an Apple or Android app development company. This way, you can rest assured that your mobile app is being built the right way.