TikTok made a breakthrough in 2020 when people were forced to stay at home due to the pandemic, making video a major way of communication and delivering the message. From a simply entertaining platform, it grew into an influential marketing tool, as the audience reach is around 1 billion. TikTok attracts any generation, as the content is quick and catchy; however, the most active is Gen Z and Millenials, who create the main buying power segment.
In contrast to all the pessimistic expectations, TikTok hasn’t faded away, just the opposite, it holds tightly the leading position among the users and experiences constant growth.
Obviously, with such a significant presence of TikTok in our life, it would be a huge mistake not to use it for business purposes. With a proper approach and techniques, it’s possible to raise brand awareness, increase sales and keep in touch with the followers.
How to attract TikTok users and turn them into your customers?
- Target audience
Everything starts with the people you want to contact and offer your service. As with other social media platforms, create the selection according to the demographics, location, interests, and activities. It’s crucial to create content that targets a specific group of people. There’s no need to win the followers’ attention just for the sake of followers, as they will not become part of a purchase funnel.
The perception of information differs from generation to generation. That’s why it’s important to consider a big psychological picture of an average buyer in order to create the most appealing advertising.
When you see one of many TikTok videos, you may think it’s an easy thing to do. However, behind this simplicity, there’s careful planning and work with video editors, which all require special skills.
The videos to post must be of good quality and high resolution. If there are no ideas at the beginning, there are different online tools, like VistaCreate, which can help you choose the necessary pattern and create top-notch content. The array of features is endless – trimming, cropping, adding text and stickers, adjusting the speed and transition, adding special effects, etc.
The more unique is your video and vision, the better influence and reach you are going to have.
Also Read: 10 Best Free VPN for Tik Tok ban
- Entertain and educate
TikTok is probably the most leading platform in terms of keeping the audience engaged, as videos are the best way to communicate nowadays. They shouldn’t just be entertaining and empty, users appreciate tiny bits of useful information, and they want fun to be combined with knowledge. Such a merger is a win-win situation – the brand name always appears in the public eye, and the audience feels that they spend time with benefits for them.
Hashtags are extremely popular on social platforms, and their influence on brand visibility is immense. By combining various types like branded hashtags, trending hashtags, business-specific hashtags, and general hashtags, you have a good chance to grow the audience.
Our humanity experiences a dramatic decrease in attention span. While a few years ago the videos were to be no longer than 3 minutes, now it’s shortened to even less than a minute, and it continues to degrade.
However, it’s not just attention but a memory as well. If you manage to attract followers to your account, it doesn’t mean that they will always be with you. You disappear – they don’t follow. The audience must always be hooked, otherwise, the brand will be forgotten and replaced by a different one. Be consistent, create a schedule of posts, and don’t let the activity of an account fall, along with the brand name.
The frequency of posts can’t be defined automatically, everything depends on the type of product you offer, age of target group and the insights. However, as a rule of thumb, average posting is not fewer than 3 times a week. It’s important to find the balance and understand the behavior of the audience – being both under and overactive is harmful.
- Cross-Platform Promotion
TikTok is an effective marketing tool for brands; however, why not use other platforms to advertise your TikTok? YouTube, Instagram, Reels, Pinterest, Facebook, etc. Create an account on every platform where your target group can be and share your content:
– Sending the link to the TikTok profile
– Posting videos from TikTok with their sign or watermark
– Posting the same videos without the TikTok sign, making the content look unique for the platform.
It’s not just posting the videos that matter, but the communication. If you are not responsive to the customers’ feed, you will just lose them. People can forgive the faulty service if you come up with a reasonable explanation; however, ignorance will never be accepted. Likes, comments, replies – everything matters and builds your reputation brick by brick. When you communicate with your followers, you show that you care, and such an attitude is highly appreciated by the users.
The majority of social networking sites are multifunctional, as they unite plenty of people for communication and entertainment, and make a good foundation for the development of the business as well. TikTok is not an exception. Its popularity is still spreading around the world, attracting more and more users of different ages, allowing your target group to grow in number. If you want to increase your TikTok presence, be proactive – post high-quality videos with relevant (and educational) content, use hashtags, and be engaged in communication with the followers.