TikTok is the hottest social media platform, with more than one billion monthly users globally. It is a short-form video-sharing application initially used for fun lip-synching and dance challenges. But over the years, TikTok has evolved into an exceptional marketing tool.
The platform’s main objective is to entertain people, and it also allows brands to reach different demographics of audiences. Some top businesses on TikTok suggest leveraging TikViral for boosting brand presence on the platform. This might amplify your brand’s exposure and enhance your audience engagement.
There are chances that the audiences you are trying to reach may be on TikTok. But how will you connect with them? How will you utilize the platform to build and amplify your business? And if you are serious about increasing audiences for your brand, follow the below 6 effective tactics to promote your business on TikTok:
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1. Understand the Platform
After joining TikTok and switching to a business account, you should study the platform thoroughly. Research the type of videos you want to create for your brand and whether the audiences on TikTok would like them.
You can create promotional videos, but since TikTok is a platform for fun, you should create funny and interesting content whenever possible. So that your brand will adapt to the platform’s ultramodern culture.
2. Produce Entertaining Videos
Now you know that TikTok is all about creativity and fun. So you should also create innovative and fun videos for your brand. Creating authentic content is the easiest and less expensive way to promote your business on this short-video platform. Also, if you want your videos to reach more audiences on the platform, start to buy tiktok fans for your TikTok account. That will help in building a huge audience community.
The biggest benefit of TikTok is that you do not need expensive editing tools or professional video cameras. Just use your mobile phone and start creating content. While funny and quirky content is more popular on the app, you should adapt to the platform’s modern culture and create entertaining content. If you want your TikTok videos to go viral, your videos must be authentic, also.
3. Create a Hashtag Challenge
Creating hashtag challenges is another approach to promoting your brand on TikTok. A hashtag challenge is nothing but encouraging your audiences to create or recreate videos and add your brand’s hashtag to them.
For instance, a famous clothing brand was one of the first brands to create a hashtag challenge. They asked their audiences to create videos wearing their new products with their brand’s hashtag.
As per a recent study, a fast food chain’s hashtag challenge campaign was TikTok’s top-performing branded challenge today. A fun and interesting hashtag challenge not only promotes your brand but also drives engagement and user interaction.
4. Collaborate with Influencers on TikTok
Influencer marketing on TikTok is one of the hot marketing strategies to promote your business. Brands can work with TikTok influencers to broaden their reach on the platform. Influencers know what content works best with their audiences and what makes them want to buy the products. So, if you work with the influencers on TikTok, your brand will reach more audiences and also helps to build brand credibility. You can buy TikTok livestream viewers to build the brand credibility more to the audiences.
Most top brands partner with influencers for a paid marketing campaign so that they can get more visibility for their videos. Make sure that the influencer you pick has a similar audience base as yours, and then only you will get results from influencer marketing on TikTok. Search for your niche’s top and budding influencers and partner with them.
5. Leverage TikTok Advertising
TikTok ads instantly capture the audience’s attention by popping up as the first video when a user opens the app. Short-form videos usually gather more engagement. On a short-video app like TikTok, it is even more beneficial if you create short-form video ads.
These ads will reach more audiences in a short span of time. Additionally, you can make use of TikViral to mark your space in this competitive platform. With that, your brand’s reputation will increase exceptionally. TikTok has introduced ads in four different formats. They are infeed native videos, brand takeovers, hashtag challenges, and branded effects.
- Infeed Native Videos: This ad type is as same as Instagram story ads and helps get more website clicks and app downloads.
- Brand Takeovers: This ad allows brands to take over TikTok for a whole day. With that, they may create GIFs, pictures, and videos with embedded links to a landing page or hashtag challenge.
- Hashtag Challenges: These are videos created by audiences of a brand using a branded hashtag to get more engagement.
- Branded Effects: This ad format helps you create effects and lenses that other TikTok users can use. They are filters, stickers, 3D effects, and 3D lenses.
Not only on TikTok but also on every social media channel, ads can make you reach many audiences. On the TikTok platform, you can reach the exact target audiences you are looking to reach through the ads.
6. Experiment with Different Content Types
Challenges: On all social media platforms, challenges are the most popular type of content. You can see different challenges going viral on TikTok, most of which are branded challenges created by businesses to promote their products. You can also create a challenge if you also want your brand to go viral on the platform.
Trending Hashtags: TikTok has a For You Page for audiences where you may discover trending hashtags and videos. Whenever you post your content on TikTok, always choose some viral hashtags and niche hashtags as well. Using viral hashtags on your videos will help you gain the required reach for your brand.
Tutorials: To make your audiences understand how to use your products, make sure to create tutorial videos. Rather than any content type, tutorial videos perform exceptionally well. For instance, if you are a cosmetics brand, create videos about how to use your particular face cream. This will build trust and authenticity among your followers.
The billion-user application has become a popular medium for all brands and businesses to promote their products and services. If your business is focused on Gen Z audiences, then TikTok is the exact platform for you. Being consistent, authentic, and posting relevant content frequently will help your brand reach more audiences on the app.
Use the above effective tactics to promote your business on TikTok. And watch your business gain more exposure and engagement progressively.
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